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Irish Butter Is Back – In Wisconsin
April 6, 2017

A kick-off event will be held at the Woodman’s Market in Sun Prairie (1099 S. Grand Ave.) on Tuesday, April 11 at 9 a.m. Steve Knaus, of Old World Creamery, along with Phil Woodman, owner of Woodman’s, will be on hand and available for interviews.

The first 100 people to come to the Irishgold™ butter display at Woodman’s in Sun Prairie will receive a coupon for a free, 8 oz. package of Irishgold butter.

(Sheboygan / Sun Prairie) – Fans of Irish butter will no longer have to cross state lines to get the butter they crave. Old World Creamery of Sheboygan, Wisconsin will begin selling Grade A Irish butter, Irishgold™, on Tuesday, April 11 at all Woodman’s Markets in Wisconsin. Irish butter is a European-style butter; having a higher butterfat content than the average American butter. This translates into a richer, creamier, texture for the butter.

“This will be a big day for Wisconsin residents who love the rich taste of Irish butter,” said Steve Knaus, managing partner of Old World Creamery. More than 25,000 pounds of Irishgold™ butter will available at Woodman’s stores across the state. “No matter where you are in the state, you will be able to find Irishgold™ butter, which will meet the high standards of Wisconsin’s dairy industry.”

Wisconsin has a decades-old state law that requires butter sold in the state to be graded to Wisconsin butter standards. To comply with the state law, Old World Creamery is importing its Irish butter, Irishgold™, directly from Ireland and then packaging, processing and grading to Wisconsin standards at its facility in Sheboygan.

“Old World Creamery has five Wisconsin state-licensed butter graders on staff to make sure the butter meets Wisconsin’s butter standards,” said Joseph S. Heino, trademark attorney with Davis & Kuelthau in Milwaukee.

Irishgold™ butter will be available in 8 oz. and 16 oz. packages, both salted and unsalted. The 8 oz. package will retail for $2.89, with the 16 oz. package retailing at $5.49. The butter will be available at Woodman’s locations in Altoona, Appleton, Beloit, Green Bay, Janesville, Kenosha, Madison, Menomonee Falls, Oak Creek, Onalaska, Sun Prairie and Waukesha.

“We know that many consumers in Wisconsin have gone to great lengths at times to get Irish butter,” Knaus said. “We are excited to be able to bring this product to the Wisconsin market.”

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Old World Creamery, based in Sheboygan, Wisconsin, began packaging butter in 2016. The newly opened business has plans to soon begin manufacturing its own butter, cream cheese and ice cream. For more information, visit www.owcreamery.com.

 

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